Tencent Responds to The9 Promo by Halting “WoF” Ads
Tencent (0700.HK) has expressed its “dissatisfaction” at The9′s (Nasdaq:NCTY) offer of Tencent Q coins to players of Tencent’s licensed side-scrolling casual game Dungeon and Fighter (DNF) if they participate in The9′s in-house developed Three Kingdoms-themed side-scrolling fighting casual game World of Fight (“Ming Jiang San Guo”) open beta testing, and has retaliated by suspending advertisements for World of Fight on its portal, Sohu reported December 31. The report cited an email sent by Tencent’s advertising department to an unnamed The9 department head as saying The9′s actions have resulted in a serious impact on DNF operations. The9 has not responded, the report said.
The9 announced December 30 that it identified DNF as its biggest “concern” and said it has a total of 200 million of Q coins (Tencent’s virtual currency, 1 Q coin = RMB 1) to give away to DNF gamers who join the World of Fight OB.
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